Jul 21, 2009
The fact that Google.co.uk SERPs have been showing all sorts of international results mixed into them has been common knowledge for well over a month, ever since the Vince update. However, even now there are still some major shortfalls in the quality of search results. One example is for buy guitar pedals where six out of ten are still US results at the end of July, including an Amazon US result rather than a .co.uk one. So there is obviously still a long way to go for Google to get their results back to their previous positions.
At the moment there’s a lot of scrutiny of Google and not only the quality of their results, but also the manner in which they are portraying themselves and how they are transitioning into the “big company” with their Microsoft moment. Couple that with anti-trust investigations and you’ve got a potent mix of increasing consumer wariness and troublesome PR, and the whole sweet and fluffy “do no evil” mantra is coming under fire.
What can Google do?
Firstly, and most importantly, all these little nagging things such as poor SERPs which is ultimately what the consumer sees. Regain the confidence of the searcher and the rest should fall into place. Personally, I now use more search engines than ever before and for different reasons – Bing’s new user experience for media searches knocks Google out the park, and I’ve found it increasingly returning more relevant results. Other engines such as Wolfram Alpha are certainly never going to be the Google killer they were once touted as. But, if Google can’t regain its mojo as the market leader, then all these little losses of market share can add up to a lot.
So please Google, even though you’ve got a lot on your plate can we have reasonable UK results on from Google.co.uk for reasonable search terms? There are always gong to be exceptions, but it’s been over a month now, is that too much to ask?
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